Saturday, December 16, 2017


I've been spending a bit more time swimming with a stills camera.  The ocean has always been a draw and it feels so good to get out in the waves, swim with friends and make images.  I've had many people in the water ask me, where can I see this work?

For the most part, I'll be posting to @jasonbaffafilms on Instagram but I did start a new Surf Photo Gallery in my online store called, LOCALS ONLY.  This gallery is built so that I can post any great shots and let people buy something if they want it.  I hope the images are as inspiring to you as the process of capturing them is to me!   enjoy.

Wednesday, November 8, 2017

Case Study - NOJAN Retreat

NOJAN is a new retreat center in Woodside, Ca.  The owners approached Jason Baffa Films with the task to capture lifestyle imagery that conveyed the physical and immersive qualities of this unique wellness spa for their upcoming website build and National launch campaign (doors open in Jan 2018).

Foregoing hired actors, the team requested production during a BETA Testing program where invited guests could experience a visit to NOJAN and give feedback.  JBFilms was tasked to capture imagery, in affect, producing a commercial shoot while attempting to let the on-camera talent experience the retreat in a natural and organic way.

I wrote a treatment pulling a few mood frames from other photographers that I found inspiring.   Between the script Nojan delivered and the mood frames, we were able to establish a visual style for the project and start creating a game plan on how to shoot it.  In the end, I suggested a mixture of setup scenes (with featured people I could work with one-on-one like a formal film shoot) and the BETA tester scenes, that would be shot in a documentary format, allowing the BETA testers to ignore the cameras and fully experience the beauty of a NOJAN retreat.  The DECK that I created really became our blueprint for the shoot - informing both the setup scenes and documentary moments.  (view deck below)

To keep our profile small, I directed and operated a RED Dragon, using small LEICA prime lenses and screw on filters to keep things lightweight and easy.

My Gaffer Jerry Mundy utilized as much natural light as possible, bouncing and manipulating into our scenes.  For a few setups we used 12x12 frame and blasted Arri Skypanels through it to create a controlled window light.  Sometimes bringing one inside and bouncing it off the ceiling of a room to give us a bit of fill light.  A 1K was used for Rim light on a few scenes and a fair amount of bounce and negative to shape any given scene.

The space is very connected to the natural surroundings and I wanted the imagery to reflect that.  So we shot a lot of Macro Details as well as our characters experiencing the "nature" around them.  A fog machine was used in a few setups to help enhance larger spaces and the beauty of the light as it cascades through the wooded surroundings.  Nearly every room on the property has a window that opens to beautiful views of the forest, so we tried hard to bring up our interior lighting so that we could balance with the outdoor light (and not blow everything out in the background).

NOJAN-60 from jason baffa films on Vimeo.

Devon Howard of Blusky Collective helped me setup scenes and simultaneously shot still photos for the website.   The "constant light" setups allowed us to shoot motion or stills at any given time, sometimes shooting simultaneously and other times individually.

Post Production utilized MARMOSET for music licensing, Billy Hobson @TheSHED.LA did the fantastic color work.  A big thanks to all who pitched in to make this shoot happen.

If you have a small business and you are interested in creative support for your marketing, feel free to drop me a note.  I'm always happy to discuss your options.

Wednesday, February 22, 2017

Jason Baffa Film's - Movie Posters & Fine Art Prints Buy @

I'm really excited to announce my new online store for our Official Movie Posters and access to a small selection of my favorite images from the last few years.  All of these are available as Fine Art Prints and will be created on-demand for you per your exact specs.  Metal&Paper Pro is my gallery certified print house and frame shop.  It gives you all the power, from choosing size, to media type (matte photo, color glossy, canvas, metal, etc) and you can also add a matte and frame if you like.

I know it's hard to order artwork online, I've tried it before with frustration but I was really impressed with my art-storefronts partner and their easy to use ordering platform.  This was a bit of a scary investment on my part to utilize their service and integrate it with my existing website but I really wanted to offer these items to the public.  Hopefully I made the right choice and people inspired by the movies we've made and the friends I've traveled with can enjoy their very own custom image at home - or better yet - gift a friend something special!

Please give it a look at  and feel free to hit me up with any questions.

You can always follow me on instagram via @jasonbaffafilms /  feel free to tag any images you'd like to see available for sale if they aren't already offer.  As always, thank you for the support of my creative endeavors.  cheers.
- baff